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The great thing about music 2.0 is the explosion of creativity it enables.

Extracts from PR emails sent to freakytrigger at gmail dot com

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Call it ‘classic’ if you must

“Ordinary music tends to get classified by genre. Some of it is quite exciting. It does what you expect it to, but it follows the formula well enough that its derivative nature doesn’t matter. We call it indie, or pop, or modern rock, and we recommend it to listeners who enjoy those styles. But every now and then, a band reminds us that when the songs are good enough and innovative enough, genre is the last thing that matters. So call it “pop”, call it “rock”, call it “indie”, call it “classic” if you must. Better yet, call it what it is- a collection of fantastic, irresistible, entirely unclassifiable songs….some might say we’ve come up with our own homegrown version of Sloan.”